Graduate Profile – Leone Martin

Leone Martin

If you would like to meet Leone or have an informal chat about her suitability as a mentee please call us on 0845 505 1875.

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Leone Martin is an accomplished young marketer who specialises in direct and small business marketing. Having started her career as an intern at one of the worlds most recognised business to business brands Intel, where she managed a number of high net worth mobile technology accounts, She went on to obtain strong academic success achieving a Marketing Management degree from Manchester Metropolitan University. Before going on to gain a Chartered Institute of Marketing Professional Diploma in Marketing and an Institute of Direct Marketing Diploma in Direct and Digital Marketing. She is currently working toward chartered marketer status.

Leone has gained varied professional experience having worked across a number of sectors including technology, retail and financial services. She currently works within a FTSE 250 financial services company as a Marketing Manager.

The founder of Marketing Matters Direct, Leone is passionate about providing small & start up business owners with the marketing information they need to be successful. Her marketing education and support company works with small business owners, helping to empower them through knowledge of marketing best practice, and supporting them to implement effective marketing processes in order to enable them to attract and retain profitable customers. Leone has developed a marketing diagnostic tool called the small business marketing health check which helps identify areas businesses can improve in order to achieve marketing success. Health checks are offered complimentary to small business owners and have been well received to date.

Leone works closely with the community and has delivered a number of voluntary talks at the Birmingham Chamber of Commence to unemployed individuals who are starting their own business, including creating a informative video with 10 top marketing tips for successful small business marketing.

Leone is grateful for the opportunities and experiences she has had throughout her career to date and is passionate about ensuring other young people have access to opportunities so they are able to develop and excel in what they love. She is currently working with Play Wright Media CIC to develop a youth employment programme called Development Through Marketing which helps young people between the ages 18-23 who are not in employment, education or training develop the soft skills they need to access employment and training opportunities. The programme uses the basic principles of marketing as a vehicle for young people to set goals, identify their target audience, develop a plan to access available opportunities and implement their plan with confidence.

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